The GEO Summit Belgium will take place on June 11, 2026, at The Pod in Louvain-la-Neuve. This first Belgian event dedicated to SEO and GEO is supported by national and international experts. Experience sharing, actionable insights, and networking: these are what await you on this unique day. Now is the perfect time to reserve your spot to take advantage of the early registration opportunity!

A Historic First for SEO in Belgium

On June 11, 2026, The Pod in Louvain-la-Neuve will host the GEO Summit, the first SEO and GEO event held in Belgium. This initiative has been brought to life by the event organizer Semactic and the co-organizer of this major inaugural event, Objectif Tadam.

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The central theme? GEO (Generative Engine Optimization), the topic at the heart of all discussions in Belgium. This topic, along with the AI summaries that emerged last year, is a situation that our French colleagues have yet to experience. A matter that deeply redefines SEO strategies in 2026, this event addresses this topic with the uniqueness of Belgium in mind.

A Packed and High-Quality Program

Networking is always enjoyable and beneficial; therefore, the day will start at 09:00 with a delicious welcome, followed by ten conferences featuring speakers from Belgium, France, and the Netherlands. Here are the program details:

  • 09h00 - 09h30: Welcome with coffee and refreshments
  • 09h45 - 10h00: Opening of the day by Hugues Villeret (Consultant, The House of Marketing)
  • 10h00 - 10h30: Discover Brands and Winning Resources: How Belgium's first index revealed the new battle in GEO with Céline Naveau. A special look at the facts presented by Belgium's first index regarding visibility within generative AIs and what this means for local brands.
  • 10h30 - 11h00: SEO-GEO Synergy: From Data to Sovereignty Mikaël Priol (CEO, netlinking.fr). Creating a sustainable sovereignty strategy by combining traditional SEO data with GEO logic.

☕ Break

  • 11h20 - 11h50: Explore Decathlon FR case: How Decathlon achieved 95x ROI with Programmatic SEO and GEO with Pierre-Olivier Danhaive (CEO, Verbolia). Discover how Verbolia provided 95x ROI to Decathlon France with programmatic SEO and GEO.
  • 11h50 - 12h20: GEO Outlook and Emerging Trends Stijn Bergmans (Follo Agency). An evaluation of the major upcoming trends for GEO from an international and comparative perspective.

🍽️ Lunch break (12h20 – 13h50)

  • 13h50 - 14h20: Don't just observe: Shape the responses of AIs - Decathlon Belgium case Mac Williame (Semactic) & Stéphanie Bourgeois (Decathlon). Transitioning from a passive attitude (observing what AIs say) to an active attitude (influencing their responses): the Decathlon Belgium lesson.
  • 14h20 - 14h50: What we learned from over 50 GEO audits Jens Michiels (iO). Concrete lessons learned from over 50 GEO audits conducted in the field.

☕ Break

  • 15h10 - 15h40: The Illusion of GEO and Certainties: Understanding Data for Better Decision Making Corentin Donneaux (Head of SEO, Universem). A critical and nuanced conference on reading GEO data to avoid the traps of hasty certainties.
  • 15h40 - 16h10: Agentic SEO: How Search is Changing and How AI Agents are Enhancing Optimization Mathias Noyez (Depends Agency). How AI agents are transforming SEO practices and what this means for professionals in the industry.
  • 16h10 - 16h40: Reddit: Best Practices for a Winning GEO Strategy and Mistakes to Avoid Zohra Belmahdi (Textbroker). Reddit has become an inevitable playground in AI responses. How to position wisely?
  • 16h40 - 18h40: 🍹 a well-deserved afterwork!

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A bilingual event, without commercial sponsorship

Another feature of the GEO Summit is its guarantee of 100% useful conferences; no sponsored content. The invited experts reflect the multilingual reality of the Belgian digital sector, but most conferences will be in French.

The event venue, The Pod Louvain-la-Neuve, offers an ideal environment to combine learning and networking; in a dynamic and innovative city.

Networking and Opportunities

Beyond the conferences, the GEO Summit focuses on the quality of colorful meetings: natural ranking experts, digital marketers, entrepreneurs, and online visibility enthusiasts meet in a friendly format designed to encourage interactions with thoughtfully planned breaks. A unique opportunity for quality national networking!

The afterwork lasting from 16:40 to 18:40 offers a chance to wrap up the event in a relaxed atmosphere.

Fees and Registrations

Tickets are available via Eventbrite. Note: Early registration fee is valid until May 15, 2026!

  • Early Registration (until May 15, 2026): 149€
  • Normal Fee (after May 15): 229€
    👉 Reserve my spot via Eventbrite

Practical Information

  • Date: Thursday, June 11, 2026
  • Location: The Pod - Rue de Rodeuhaie 4, 1348 Ottignies-Louvain-la-Neuve, Belgium.
  • Access: By train (Louvain-la-Neuve-Université station, 20 minutes walking distance) · By car (nearby parking available) · By TEC bus from Ottignies and surrounding areas
  • Fees: 149 € (Early Registration until May 15) · 229 € (normal fee)
  • Official Site: geo-summit.eu
  • Organizers: Semactic & Objectif Tadam

The GEO Summit is Belgium's SEO/GEO event of 2026. An unmissable opportunity to understand how productive AI is reshaping the rules of online visibility and how you can benefit from it.